Creating Identity and Website for Sustainable Rubber Materials

PRODUCING THE FIRST COMMERCIALLY AVAILABLE FOREST STEWARDSHIP COUNCIL® CERTIFIED PURE NATURAL RUBBER MATERIALS TO CREATE HIGH PERFORMING AND ENVIRONMENTALLY SUSTAINABLE PRODUCTS.

Assignment

American Biorubber is an agrotechnology consulting firm with expertise in crop science, bioprocessing and materials science for the development of plant-based biomaterials such as natural rubber from the sustainable, industrial guayule crop. The company advises and licenses technology to strategic partners to help them develop and market highly differentiated, premium performance bio-based products in a clean and responsible way. American Biorubber envisions a future of fully integrated and sustainable biorefineries that utilize 100% of the guayule plant to provide a renewable source of natural rubber, resin, specialty chemicals, and biomaterials on a global basis.

Our assignment was to create the company brand/logo and website to tell the story of the potential to creatie sustainable biomaterials from the guayule plant.

Deliverables Summary

We successfully created a new brand identity and launched a new website.

  • Website
  • Identity and branding

Deliverables Details

New Company Logo

The logo incorporated a leaf from the guayule plant into an American flag to convey a US-focused consulting company focused on a novel plant source of natural rubber.

New Iconography/Brand Language

To quickly convey and promote the services American Biorubber provided, an icon language was developed to be used on the website.

New Website

A new website was launched on time and in budget. The archived site can be view here.

Results

In creating American Biorubber's brand, we helped establish the company as agrotechnology consulting experts in crop science, bioprocessing and materials science for the development of plant-based biomaterials from the sustainable, industrial guayule crop.